Your Instructors

Chief Instructor

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Eric Tan

  • MD, ACCE Advisory Services

  • Founder, The Resource Group Pte Ltd

  • Singapore Chartered Accountant

  • Singapore Certified Management Consultant

  • Bach. Accountancy (Hons), NTU

Eric is a Singapore Chartered Accountant under the Institute of Singapore Chartered Accountant. He is also Singapore Certified Management Consultant certified by TUV SUD under SPRING Singapore Technical Reference 43.


He has extensive experience working on numerous consultancy projects with SMEs from Financial Management Consultancy to Productivity Improvement and other areas of capability developments. Most of these projects supported by Government Funding to defray cost of investment by the clients.


Eric started as a Senior Audit Associate with PWC and took up the position of Senior Investment Manager with SPRING SEEDS Capital; a government owned Venture Capitalist Fund. He subsequently joined two SMEs as their Finance VP and CFO respectively.


Track Instructors


Lee Kwai Seng

Mr Lee (kwai) is an experienced executive and entrepreneur who started his career in the government service and subsequently joined the private sector.

Kwai is currently working on launching 2 startups in the real estate and insurance sectors. Concurrently, he still manages businesses that he had founded in the distribution of electronic components and services for the chemical industry.

He is a co-founder of ICORA, a Thailand-based blockchain consultancy and advisory service provider. Up till the end of 2018, he was the Managing Director of AIRmaker, a seed-stage venture fund focusing on Internet-of-Things (IoT), Healthcare and Smart City investments. AIRmaker also operated an Accelerator Program as well as provided services for corporate open innovation.

Prior to AIRmaker, he held senior executive positions at Brightstar, Asurion, Commerce One and SAP, focusing primarily in entering and developing their markets in North Asia.

Kwai had extensive experiences in ASEAN and North Asia, specifically in China, where he had done business over the past 25 years.

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Lim Song Joo ( SJ Lim )

  • Founder, CEO, BWG Consulting Pte Ltd

  • Business Management Consultant

  • Entrepreneur Judge (NUS, SMU, NYP, NTU, SUTD)

  • Angel / Seed Investor (Independent, Boutique)

  • Works with NGOs & Support Groups

  • Business Leadership Coaching

  • Entrepreneurship Mentoring & Coaching

  • M.Sc., IO Psychology & HRM

A seasoned and passionate veteran with niche expertise in the Market Strategy & Business Development area helping to steer small enterprises and corporations to excel in their respective markets. Industry Experience for more than 25 years. Works with Government Agencies on consultancy programs. Varied and wide-ranging roles and functions within major corporations and local businesses in Strategy and Implementation projects.


With the added experience of co-founding & exiting a successful start-up during the downturn (2008 – 2011), actively leveraging on his personal entrepreneurial journey and share and train others as a way of contributing back to the community. Participated in seed investments across EduTech, Medicare, BioTech, Social Enterprise, Robotics Engineering, Informatics & Data Analytics, Information & Productivity Technology.


Active in the Entrepreneur Ecosystem working with various stakeholders to promote and encourage entrepreneurship. Coach and mentor teams from various IHLs and, as well as provide mentoring support for IHLs run programs such as LLP (NUS, NTU) and the LKY Global Business Plan Challenge (SMU), Inter-Vasity Entrepreneurship Challenge (NTU). Coaching and working with Alumni Startups to help them accelerate and go- to-market.

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Eddy Lee

  • Co-founder & Partner at Coffee Ventures

  • VP at ENGIE Factory Asia Pacific

  • PhD, Bioengineering, NUS

Eddy – currently the Managing Partner of Coffee Ventures – has invested in over 50 startups predominantly in the US, Singapore and Indonesia. Interest areas include Fintech, Healthcare, IoT, Artificial Intelligence, and Marketplace technologies. has invested in over 50 startups predominantly in the US, Singapore and Indonesia. Interest areas include Fintech, Healthcare, IoT, Artificial Intelligence, and Marketplace technologies.

Eddy relocated from Silicon Valley and co-founded Coffee Ventures to tackle unmet needs in emerging markets. The early-stage fund focuses on people development, product-market iteration, and go-to-market strategy. At Stanford University, he mentored at the StartX incubator and was formerly a consulting professor. He has also devised a medical imaging technology for visualizing stem cell migration and therapy.


In his early career, Eddy was also a designer for semiconductor chips at Marvell, a NASDAQ-listed Southeast Asia success story which he hopes his portfolio startups could one day emulate..

Randall Sie

Randall’s passion lies in helping organizations and budding entrepreneurs translate their technology and ideas into value that reach the customer.


Randall now runs Persistensie Pte. Ltd. a strategy and innovation consultancy following a career as a strategy consultant, corporate innovator, and university lecturer.

Randall holds a BSc. in International Business Administration and MSc. in Strategic Management from the Erasmus University, Rotterdam. He holds an MBA from the National University of Singapore.

He is active in the startup scene as a co-founder and mentor to digital and hardware startups. He is an Accredited Mediator and Singapore Certified Management Consultant.


Fred Then

Fred Then coaches winning coaches. He over 25 years of business experience and 9 start-ups (and counting). He has won "The Best Mentor" award twice at The FinLab (Fintech Accelerator) and voted "Best Speaker" at the 4th International HR Conference in Barcelona.

Fred also excels at creating and delivering workshops and seminars for Executives & C-Suite Leaders.


Fred is a Certified Professional Co-Active Coach (CPCC), recognized as the most rigorous and respected coach training and certification in the industry. The CPCC designation by Co-Active Training Institute (CTI) is the global “gold standard” in coaching certification.


In Singapore, Fred has lectured and coached 2,000 individuals and start-up teams. His intense coaching has helped entrepreneurs reduce their business failures by 90%.


He is in demand as a keynote speaker, trainer and mentor-in-resident with startup incubators in Singapore.

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Titan Lee

  • Growth Hacker

  • Digital Marketing Trainer & Mentor

Titan is a growth hacker and digital marketing professional in SEO/SEM, Social Media Strategies and Multi-Platform Management Tools. Having successes in capturing accelerated growth opportunities and turning potential into realized outcomes, his past credits have included Singapore most successful crowdfunding campaign, Pirate3D which he helped raise over US$1.4mil within 30 days.


In 2016, he created another massive success with the campaign of Tiny1: The World’s Smallest Astronomy Camera, raising over US$350,000 on Indiegogo. He was also the Head of Growth for Tech in Asia and is currently working as a trainer on digital marketing strategies.